Saturday, 9 April 2016

So about that war

There is a war on you know and it is glorious. I don't have a particular interest in who wins despite the Imperium declaring war on me (and everyone) when they embarked on their intriguing "Clever Girls" tour. But Eve in war time is a wonderful place to behold.

As a generic landfill Eve blogger I think I am supposed to write about it. But the truth is there are just too many intelligent articles to read and I have been busy elsewhere when not watching it. Consequently, I have stepped back a bit and just watched the drama unfold.  The consensus seems to be that this will be seen as a landmark war. What follows after it reaches its conclusion, whenever that might be, will be different from what went before. Perhaps.

What fascinates me is how you attempt to frame what the war is about - (and therefore what its end conditions will be). Yes there is a long history of grievance, and we can talk about various historical outrages that have fueled this fire.  However, the long stagnation after Battle of B-R shows that they weren't in themselves enough to be the spark. But there are two other notable things about this war that will in my mind determine the outcome. I have already hinted at one but that is for another day. The other one can be quite clearly identified.

It is no secret that this war is funded by at least one party - the EVE gambling website IwantISK (IWI). It is not by accident that the loose collective fighting the Imperium are called the Money Badger Coalition (MBC). While this started as a local dispute with Small Monkeys Alliance (part of the Imperium currently), it has been inflamed through cocktail of  conspiracy, miscalculation, opportunism, pure chance and personal animosities to the extent that the Imperium is now embroiled in a battle with a significant portion of NullSec. 

The Imperium are of course represented by TheMittani.com (TMC) - a gaming website. The close coupling between TMC and the Imperium present some awkward pressures. If the Imperium loses significantly then TMC also potentially loses income if their community contracts. There are a lot of 'ifs' in that statement but there is real skin in the game. The leader of the Imperium gave up his day job to be employed by TMC so the outcome of the war matters. In essence, what we have ended up with is a war between two websites fought by proxy in a pixel universe with messy real life consequences. IWI will also be making advertising revenue remember.

As a business proposition, this war probably isn't in the long term interests of either party. It isn't sustainable. So what happens when the money/ISK runs out for one or both of the parties? Will some face saving deal or even a merger be considered? This is business after all so shouldn't be ruled out. But then even if a deal could be reached, would that be enough to counter the current momentum of the in-game war? That in part will probably be determined by the other notable aspect of the war that I haven't discussed here. But it is fascinating to see how this pans out and what a glorious war it is.

Disclosure: I also write for Crossing Zebra's - a site sponsored by EveBet 



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