No doubt normal service will be resumed and darkness of anonymity will envelope our subterranean lives and we can... oh wait he said what? He wants to "kill pretty much everybody else"? What did I do? What did we do? Turns out you, I, and "pretty much everybody else" are part of a vast anti Imperium conspiracy. Who knew?
Fortunately, we aren't very good at it. Our collective failure has left our challenged minds in an embittered shambles leaving the destruction of CCP as our only recourse. Clever untermensch. Not to worry though because the fine Imperium military have figured out our dastardly plan and will summarily evict us from Eve. But just could we please just support their book project on the way out.
Ok let's just hold it there for a second, grab a breath and try and get underneath the absurdity. When I posted my impressions of the EVEVegas Keynote, the only statement I made about that book was:
"An Eve story book sponsored by The Mittani..."
The three little dots were shorthand for a host foreseeable problems. But that was the point. They were entirely foreseeable. If my minimal intellect could spot them then you would have thunk that the Mittani media machine would have spotted them too. The Mittani is of course a comedy villain to many who regard it as a toxic brand. A media organisation ought to be able to manage that out in the same way VW managed out the embarrassing fact that Hitler had been their primary sponsor. That was what I thought anyway, and besides, books about Eve are a good thing. Not something I personally read but certainly something Eve players like as Andrew Groen demonstrated.
What transpired was a farce. The Mittani was put front and centre of the Kickstarter campaign. An exceedingly high target was set without initially explaining the need. With TMC's reputation for monetizing the game, it was easy meat for the unpersuaded. The Fountain war meta re-erupted from its dormant state but this time the battlefields were social media. It was over before it started and now we have the tantrums laced with hypocrisy and the blame game. Oh and now the leaks.
The Imperium may have won Null, or what is left of it, but they misjudged the meta game entirely. Something they were once renowned for. Declaring war on everyone and everything won't change that. They have made the irrelevant relevant and have lost control of the narrative for now at least. Something is very broken at Mittani Central and the mob scents blood. When you are in a hole, stop digging. If they truly care for the game, maybe they should just play game. Keep it simple. Let the Butterfly Effect drive the meta. That way we all have fun and more people embrace the game. And then maybe we could make a book about that.